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Hair care brand adds more color to its look.
February 6, 2015
By: Melissa Meisel
Pureology unveiled a new look for the brand that is “as colourful and vibrant as the hair it protects,” according to the company. The existing colorful and 100% recyclable packaging will now be accompanied by equally bright ads, desktop wallpaper and professional collateral including tabletop displays, shelf talkers, posters and signage and postcards. The brand’s forthcoming launches will also feature the new look in bold new imagery and marketing materials. “Pureology’s new look captures ou...
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